Nothing, then just like a bus 3 at once..
Nothing, then just like a bus 3 at once..
How does that happen, anyway, feels as though there has been very little really inspirational work and then all in about 2 days the following 3 campaigns ‘come out of nowhere!’
So in no real order, great campaigns that caught our eye are;
Honda, as usual bloody lovely. Interesting, calming, and beautifully put together...
and then what a fab idea, go back in time and re work some world class advertisements for the digital age...
http://www.projectrebrief.com/
and finally I did miss my free coffee, but what a great ‘human’ idea, and with all things in marketing comms it seems so obvious now, but what a simple great well executed idea...
Enjoy
@brightblueday
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BBD confirmed as Gold Sponsors of the CMO Show
BBD are Gold Sponsors of the CMO Show.
We are delighted to announce that Bright Blue Day are gold sponsor of The CMO Show 2012.
The show, which is happening in London at the end of March, provides an unrivalled platform to expose the most pressing business challenges on the minds of CMOs. Discussing everything from data analytics to customer loyalty to globalisation, it is the perfect opportunity for CMO’s to meet and discuss with their peers the challenges they face over the coming 3 years. The key Bright Blue Day team will be in attendance and Richard Calvert, our Planning Director, will be one of the key speakers at the event.
http://www.terrapinn.com/20t12/the-chief-marketing-officer-show/
The event takes place on the 27 - 29 March 2012 at the Wyndham Chelsea Grand, London, UK
We will keep you posted with more details throughout March and you can follow us, as usual @brightblueday
Mentoring at BBD. Your support please...
Rise to – The Enterprise Challenge (January through to the 18th March 2012)
We have a superb history of mentoring, supporting, and developing talent at Bright Blue Day. We give some of our time, we support initiatives and we genuinely play our part in bringing on the next generation of talent.
The ‘Rise To’ challenge is no exception. We mentor 6 graduate students from Bournemouth University – from Marketing, PR and Interactive Media. Their challenge is to develop a campaign and to then get ‘thanks’ from people, like you dear reader. The number of ‘Thanks’ is how their success will be measured.
So, please visit this site, it will take you one minute, and have a look at their campaign, and importantly please leave your thanks. Its anonymous if you want it to be.
http://www.thankstofirefighters.co.uk/
Thank you genuinely for your support, it means a lot to them.
Jonathan and the Bright Blue Day team.
@ BrightBlueDay
There is lots more information on the Rise To Challenge if you follow the link below;
February 2012 Newsletter
Our February newsletter featuring our latest Facebook app It's a Stick Up.
http://bbd.createsend1.com/t/ViewEmail/y/5D61DBAAF58CED90
Enjoy!
The Bright Blue Day Soup Dragon
At BBD we have a tradition that goes back many years. On the last Friday of every month, and increasingly other Fridays as well, we hold a ‘Soup Kitchen’ session in the boardroom. It is a forum where anyone can present anything they like on anything they like, of for that matter anything they don’t! This Friday Ollie presented the following, ok so you don’t get his commentary, but enjoy the work. Any comments or thoughts, then share them with us @brightblueday
Ads Last Week (and beyond!)
by Ollie Flippence (follow me at @oflippence for more weekly inspiration)
Some inspiring campaigns and visual inspiration from last week (and beyond)!
Charity
The first gallery is comprised of ad campaigns from charitable organisations/ foundations.
Links are as follows:
2: ALCC - Mozambique Super Awareness Campaign
Social/ tech
This second gallery includes strategic campaigns that reach into the digital realm and utilise social media and new technologies.
Links are as follows:
2: BMW - Interactive Projection
Concept
This gallery has ads that are solely concept based and executed to a high standard.
Links are as follows:
1: Adidas - Run faster. Play faster. Get the jersey faster.
2: Tropicana - Brighter Mornings
4: Google Maps - Explore your world
Inspiration
This final gallery includes some inspirational content discovered last week.
Links are as follows:
1: Years - Modified record player
2: Earth - Time lapse from the ISS
Additional links (time-lapse videos)
The additional links listed below are for time lapse/ stop motion and super slow mo videos that bring a new perspective to everyday life.
A stop motion history of the world
Deadline - Post-it stop motion
Traffic has never been this beautiful
Visualizing Photons in Motion at a Trillion Frames Per Second
Time is Nothing - Around The World Time Lapse
ISS Passes Over Stormy Africa (w/Milky Way)
Adverts we will never see again, fortunately.
A great selection of adverts from time gone by. Some funny, some just plain wrong, a reminder of how far we have come...fortunately!
Enjoy.
@brightblueday.
You'll never see these ads again
Virgins, Beating Hearts and Winning...
‘Its a Wrap’ winner
Yep, its all over. The Bright Blue Day Christmas Game competition is now closed. We had hundreds and hundreds of plays, and a fair bunch got them all correct. For those of you interested the answers were;
Rubiks cube
Lego
Gameboy
Spacehopper
Etch-a-sketch
Barbie
Simon
Speak and spell
Transformer
He man
Tamagotchi
My little pony
Our postman drew the winning name out of the hat on Monday 9th of January 2012, and it was Andrew More. He gets himself a box of retro games including Hungry Hippos, Buckaroo and Kerplunk to name a few. Well done Andrew.
Virgin and British Heart Foundation
And while you are reading this discussions around Bright Blue Day are that we are loving this, the new Virgin Money advertising campaign and of course the British Heat Foundations January campaign. 2 really great starts to the new year...
...and we would not be doing our job correctly if we did not remind you of our hugely successful campaign from a few years back...
http://www.brightblueday.co.uk/work/childhood-obesity
here’s to a great New Year, from all of us at Bright Blue Day
@brightblueday
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Roll up, Roll Up - Its our Christmas game!
What makes Christmas... Christmas?
That's right. PRESENTS!
For a chance to win some great nostalgic games,
guess which ones are inside the 12 wrapped presents.
If you get stuck, you can skip to the next
but you must get them all correct for a chance to win!
Tweet us @brightblueday for tips!
Play the game here;
Good luck and Merry Christmas!
UKSP wins at the Caterer and Hotelkeeper Web Awards
We are proud to anounce that the new UKSP website has won the top prize at the Caterer and Hotelkeeper Web Awards. It impressed judges with its interactive elements and “attractive design with a lot of calls to action that encourage users to explore the site further”.
We were tasked with the full remit from concept through to development, content creation and population. We began with full stakeholder workshops and collated recent audience research to get a full and common understanding of the objectives and audience needs. From here we designed to vision through site maps, wireframes and visuals. Full content requirements and maps were produced at this stage. Development of the CMS and functionality ensued, with rich content creation and bespoke technology features created in parallel. The integration of this into fully functioning prototypes for testing was followed by full deployment.
We delivered the complete site experience, content and CMS platform. This was supported with the bespoke development of tools, such as the interactive career map and a background widget that pulls in jobs from partner sites. We also developed a number of launch materials including an introduction video for the parlaimentary launch.
Affiliated to the skills council for hospitality, leisure, travel and tourism (HLTT), UKSP’s remit is to promote the sector as a positive and viable career choice. They charged us with bringing the options to life in a compelling way to the youth audience.
Over 250 employers and near on 200 training providers are now profiles in UKSP, offering thousands of jobs and courses. Traffic has increased by 20% and proportion of organic search doubled. The new career map is used by numerous schools and colleges.
