One of the top 3 integrated agencies in the UK.

We’re delighted to say Bright Blue Day has been rated as one of the top 3 integrated agencies in the UK in the YouGov Agency Ranking,  sponsored by Marketing Week and NMA. The research, published today on Pitch, asked UK senior marketers to rate integrated agencies according to the creativity, value for money, marketing strategy and account management they offer. With a number of big names missing entirely from the list, and others featuring in its lower reaches, it shows that a new breed of integrated agency is emerging.

“The results suggest that the agencies making the biggest splash with marketers are those that can connect with consumers wherever they interact with media.” According to David Benady writing on Pitch.

A link to the research is here;  http://tinyurl.com/6x2yxlu 

So what are the facts?

Well we ranked third overall. Room for improvement yes, but also the encouragement we need to aim even higher next year.

“A trio of agencies tie in third position overall. Bright Blue Day, based in Poole in Dorset, is a surprise entrant in the top five, excelling in marketing strategy and digital ability.”

In fact we ranked a very healthy 2nd for both marketing strategy and digital ability. And we came a very respectable third in the thing that Marketers claimed to be most important – value for money (ahead of overall second place 23red). We also ranked 3rd for effective creative, again ahead of 23red and both our overall 3rd place sharers (Rapp and Brilliant Media).

Frankly,  we are very proud indeed. David and myself, with of course the whole team, have worked very hard to make sure that we deliver our promise of Everyday Brilliance over the past year or so. And yes it’s been hard – we class it as utterly relentless – but then that’s the difference between success and just ordinary. We have never been ordinary, and never will be.

So yep, very proud.

Yep, told my Mum.

Resting on our laurels, nope.     

On behalf of myself and David and the whole team at Bright Blue Day, thank you, and hooray! Oh and yes don’t ring today at 1.00pm because we’re all in the boardroom celebrating! (Then it’s back to work, honest)

Jonathan

@ClarkRemarks

@brightblueday