We are proud to anounce that the new UKSP website has won the top prize at the Caterer and Hotelkeeper Web Awards. It impressed judges with its interactive elements and “attractive design with a lot of calls to action that encourage users to explore the site further”.

We were tasked with the full remit from concept through to development, content creation and population. We began with full stakeholder workshops and collated recent audience research to get a full and common understanding of the objectives and audience needs. From here we designed to vision through site maps, wireframes and visuals. Full content requirements and maps were produced at this stage. Development of the CMS and functionality ensued, with rich content creation and bespoke technology features created in parallel. The integration of this into fully functioning prototypes for testing was followed by full deployment.

We delivered the complete site experience, content and CMS platform. This was supported with the bespoke development of tools, such as the interactive career map and a background widget that pulls in jobs from partner sites. We also developed a number of launch materials including an introduction video for the parlaimentary launch.

Affiliated to the skills council for hospitality, leisure, travel and tourism (HLTT), UKSP’s remit is to promote the sector as a positive and viable career choice. They charged us with bringing the options to life in a compelling way to the youth audience.

Over 250 employers and near on 200 training providers are now profiles in UKSP, offering thousands of jobs and courses. Traffic has increased by 20% and proportion of organic search doubled. The new career map is used by numerous schools and colleges.